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Welcome To:

My Digital Marketing Notebook

Exploring, testing, and sharing what works in paid search.

About Me

I’m Amy Campbell, a Digital Marketing Specialist focused on paid search and performance strategy. I’ve worked on campaigns ranging from small local accounts from as little as $5 a day to $400k per month. I’m always looking for ways to refine strategy, improve results, and grow my skills.

 

This site is my public notebook. A place for me to keep track of what I’ve learned, answer common interview questions, and share resources that have helped me in my own career.

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What You'll Find

ChatGPT Image Aug 13, 2025, 05_06_24 PM_

Featured Work

Carvana Mock Account Build

Mock Google Ads build for Carvana- focused on high-intent Search campaigns with geo-targeted, brand, and non-brand segments. Included forecasting, keyword planning, and clean data through negative keyword sculpting.

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